In 1949, three enterprising gentlemen, Bill Bernbach, Ned Doyle and Maxwell Dane gave the advertising industry a wake-up call. They introduced a new approach to marketing that relied on insight into human nature, respect for the consumer, and the power of creativity. In short, they said: Let's stop talking at people and instead start conversations that lead to action and mutual benefit.
This heritage tells us who we are, what we believe and how we should behave. It inspires us to continually challenge standard convention. From Bill Bernbach to Keith Reinhard to the present generation of DDB leaders, we continue the revolution.
Ideas are the fuel of DDB. Throughout our evolution we have been guided by a series of relevant and related ideas:
Creativity Is The Most Powerful Force In Business
DDB's pursues collaborative relationships with clients and partners to find the hidden potential of people, brands and business through creativity.
Insight into Human Nature
We believe that great ideas come from keen insights and one good idea can propel a brand for years. Respect for the Customer
DDB has long led the way by recognizing that brands are in the hands of consumers, not brand managers. Nothing is more important and relevant today.
Respect for Our World
As influential communicators, DDB is in a position to use creativity as a force for good. As Bill Bernbach so eloquently put it, "All of us who professionally use the mass media are the shapers of society. We can vulgarize that society. We can brutalize it. Or we can help lift it onto a higher level." Click to learn more about Bill Bernbach.
People
DDB is a worldwide collection of talent, cultures and ideas united by the power of creativity. We have grown to over 14,000 people in nearly 100 countries, yet we share a collective personality. We are passionate about our craft and pursue excellence in all that we do. Last, but not least, (we think), we are fun to be with.
Values
Our values of Creativity and Humanity have guided a culture that inspires powerful creative collaboration across borders, across disciplines to provide creative business solutions.
Talent
Talent is rare, hard to identify, and tough to leverage in its raw state. To realize the potential of our people, DDB is committed to recruiting and growing people with diverse talents who fit, but do not conform.
Catalyst
Catalyst, our learning program, enables employees from around the world to learn from each other, to share vast experiences and expertise, as well as to draw from external resources. Catalyst offers a network-wide intranet, proprietary courses, seminars and round-tables. Most courses are authored, shaped and taught by our own thought leaders.
DDB is only as good as the people it employs. You need a place where your ideas are heard, take shape, and have impact.
Together we can change how people think about brands. We are creators of the ideas that have and will continue to change the world. Come measure yourself through creativity and humanity. We believe in what we do and are looking for people who fit but who do not conform.
If you are passionate, persistent and fun to be with…
…come work with us.
Please select the region and local office to search open positions and apply:
AN INTRODUCTION TO DDB
What is our fight?
To demonstrate day after day that
Where are we?
More than 200 offices in over 90 countries
Where does DDB come from?
We come from pioneers and originators.
We have taken risks and challenged ourselves to make the changes we want to see in the world. Ours is not a job – it is a commitment, a passion, and a quest. We honor this proud history and use it as a platform to propel ourselves to a new place of leadership and influence.
What do we do?
We create remarkable ideas that build influential brands.
The people at DDB represent a worldwide collection of talent, cultures and ideas united by the power of insight and creativity.
We uncover the new, the relevant, and the different to capture imaginations around the world. We drive demand and we create desire.
Learn some of the many reasons why by clicking on the links below
Veronica Parker Testimonial
Jason Way Testimonial
Why DDB?
DIVERSITY
Diversity is important for our culture and industry.
At DDB, we bring together talent from different backgrounds that will develop better creative work and reflect consumer demographics. This proactive commitment to diversity makes DDB the destination agency where the best people want to work and who every client wants to work with.
Bill Bernbach, the legendary founder of Doyle Dane Bernbach, ignited the creative revolution and changed the world of communications and business forever. He was a philosopher, a scientist, a humanitarian. And his influence was felt well beyond the world of advertising.
As our industry faces a new creative revolution, Bernbach's ideas and keen insights into human nature may be more relevant than ever. His timeless words have inspired thousands of creative men and women around the world. They have the power to inspire many more.
DDB was founded on the belief that creativity is the most powerful force in business. Creativity is in our DNA. It is the most important contribution we can make to our clients' success. Consistently ranking among the most-awarded networks confirms our claim to worldwide creative leadership.
But winning awards also makes us feel good. It makes our clients feel good too. And when we feel good, we work better.
Check out our recent winners at the industry's top shows.
DDB is very proud of the recognition we have received for our work, both in terms of creativity and the effectiveness of our communications.
The Effie Awards we have received for marketing effectiveness are possibly the most objective measure of results and our track record is impressive. Over the last 15 years, DDB has won over 90 Effies, 17 in the past two years alone. In 2006, DDB London was also named Effectiveness Agency of the Year by the IPA in the UK, one of the most rigorous effectiveness competitions in the world.
The creative accolades we have received are equally impressive. Cannes recognized DDB for the most Grand Prix awards in the 50 years of International Advertising Festival, an acknowledgment of the agency's notable creative achievements, which have also included:
1988 - 2007 Most Cannes awards of any agency worldwide
1998 DDB receives Advertising Age's first Global Network of the Year
1998 DDB receives Clios' first Agency Network of the Year award
1999 Cannes names Volkswagen "Snowplow" best commercial ever
2003 DDB named Global Agency of the Year by both Ad Age and Adweek
2004 Gunn Report names DDB Most Awarded Agency Network in the World
2004 DDB named Global Agency of the Year by Adweek
2005 Adweek names Tribal DDB Interactive Agency of the Year
2005 & 2006 Gunn Report names DDB World's Top Network in Europe
2006 Creativity magazine ranks DDB number one of agency networks
2006 Tribal DDB most Awarded Digital Agency at the IPA Effectiveness Awards
2006 Ad Age names Philips Norelco, Shaveeverywhere.com Digital Campaign of the Year
In its 1999 Advertising Century edition, Advertising Age named our founder, Bill Bernbach, "the single most influential creative force in advertising history..." and the "...hands down winner for devising the creative yardstick by which most advertising today is measured." Among the 100 top executives who have shaped the course of advertising during the twentieth century, Bill Bernbach was number one, according to Advertising Age. Also on the list were DDB's Keith Reinhard, Helmut Krone, Bob Gage and Phyllis Robinson.
Big hearts and big ideas are a great combination. At DDB we give back through our work and our people. We support the next generation through our talent programs -- sponsoring events, funding scholarships, offering internships and more. Our 200+ offices work within their local communities to have impact on relevant issues and opportunities.
Our featured effort:
The Looking Glass Foundations is dedicated to helping people with eating disorders. They came to DDB in Vancouver to find ways to change public misconceptions around eating disorders and to recognize them as the serious illnesses they are. The mixed-media campaign helped Looking Glass win the highly coveted British Columbia Association of Broadcasters Award – a gift of $1 million in broadcast media – and went a long way in achieving their goal.
StART Society, the brainchild of Datuk Vincent Lee, Executive Chairman of Foetus International, was formed to nurture and cultivate creative talents amongst children of the less fortunate. The society organizes and conducts structured and continuous programmes by providing art, music, drama, dancing and performing arts classes to underprivileged children from various shelter homes and orphanages.
StART provides these kids with consistent coaching, learning and mentoring in the different disciplines where lessons and workshops are delivered by talents and professionals from creative industries, including prominent corporate business heads from the Foetus Group.
Before we describe "how we do it", it might be an idea to tell you what the "it" is. The "it" is the creative generation and execution of ideas that change the way people think about brands. Sounds simple, right?
In theory, yes but in practice, marketing has become much more complex and leads us to How We Do It. The simple fact is - there is no one way to do it. How can you template a process when no two brands are alike, no two clients are alike, and no two consumers are alike?
At DDB we are guided by playbooks, not rule books. Rigid methodologies minimize creativity. Paint-by-numbers gets you the same painting every time.
That is not to say we do not have tried and true approaches to building and growing world class brands - we do. But rather than share our methodologies, we rather you spend time on the rest of this site and take a look at examples of our work, peruse some of our thinking, participate in our debates and discussions - basically get to know who we are.
Nine times out of ten, companies like ours are chosen as partners based on chemistry. So we should meet and you can share your challenges and opportunities: we love to solve complex business problems, take away your worries, and have a lot of fun doing it.
As a big believer in the power of creativity and ideas, DDB loves to share its new thinking. We invite you to visit this section time and again for our various publications. DDB will be providing its proprietary Yellow Papers, research reports, surveys, and other intellectual capital to further the debate on business communications. We are also really interested in your thoughts - so let us know topics you are interested in and we will do our best to be insightful, relevant, and valuable. Enjoy!
This website, and all of its contents, are published solely for self-promotional, business-to-business purposes for the exclusive use of DDB clients, prospects and employees, and is not intended for the casual viewing or entertainment purposes of the public. DDB explicitly forbids the downloading or re-purposing of any text, audio, visual, programming or design data without prior written consent from DDB Worldwide.
