DDBWeb

Press Kit

Want to know a little about us? Please check out our press kit, which contains historical information, company facts and biographies of key executives.

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• DDB Press Kit

E-Prints

British journalist and author, Mark Tungate’s reviews The Nature of Marketing by Chuck Brymer

• AdAge – Swarm

Bob Scarpelli, Chairman & CEO at DDB’s article on how the Super Bowl stands up to economic scrutiny

• Campaign – Super Bowl

Les Binet, European Director at DDB Matrix article on 101 things to remember when marketing in a recession

• Adweek – Marketing in Recession

Contagious magazine editor Paul Kemp-Robertson reviews DDB Worldwide CEO Chuck Brymer’s new book, The Nature of Marketing

• Contagious – The Nature of Marketing book review

DDB Worldwide CEO Chuck Brymer contributed an article on swarm theory and modern human communities to the latest issue of Contagious. In his article, Chuck discusses the new consumer and how the power of influence is changing the way we behave.

• Contagious - Swarm Theory / Modern Human Communities and the Power of Influence

DDB Worldwide Director of Global Knowledge Management, John Garment discusses the evolution of media and collaboration.

• Advertising Age - The Need for Partnership at a Time of Fragmentation.

DDB Worldwide CEO Chuck Brymer talks about Swarm and Influence in the following three pieces from Advertising Age and Adweek.

• Advertising Age - Can DDB Morph Into a "Swarm Communications" Shop?
  
  Advertising Age - Trends To Watch in 2008 Advertising Age Book of Tens Featuring Chuck Brymer

After 18 months at the helm of DDB Worldwide, Chuck Brymer is betting that an agency known for interrupting consumers with splashy creative like Bud's "Wassup?" campaign can learn to speak the much more delicate language of community... (read more)

• Adweek - Chuck Brymer - Art & Commerce: The Birds And The Bees.
  

The next time you're at the beach take a look at how the flocks of gulls move as one. The birds don't have a leader. No other bird is telling them what to do. Instead, they are paying close attention to the birds next to them in order to fly in one precise, coordinated movement. This action is referred to as swarm theory. Hundreds, even thousands of birds, moving independently as one... (read more)