About The Book

For over 20 years, Bill Bernbach’s secretary and confidante Nancy Underwood kept a shoebox by her desk. In it were scraps of paper with thoughts Bill had jotted down. Many were on hotel notepads which he had brought back after a business trip. They were the thoughts that woke him up at night; the insights he needed to remember.


After Bill’s death, many a DDBer came to Nancy hoping for one of Bill’s notes from that box and this precious collection was eventually turned into a little book of quotes called Bill Bernbach Said…

Over the years, this book has been printed and reprinted, in Spanish to Korean, and given to DDB employees and friends around the world. His words have inspired thousands of creative men and women. They have the power to inspire many more.