It is a great question because it puts us all on the spot.

Would you pay more for a product or service based on the associated corporate responsibility efforts? These efforts could include green/environmental programs, trade practices, work and employment policies and programs, etc. A study commissioned by Greenpeace International with Ipsos MORI shows that PC users in nine countries would pay more for an environmentally friendly PC (respondents from Mexico indicated they would pay $240+ more). Whole Foods' entire business model is based on premium pricing for natural products. A recent Maritz study shows that 47% of Generation Y'ers said they would be willing to pay more for environmentally friendly services, products or brands. How about you? Would and do you pay more for services, products or brands that do good? What values are you looking for from the companies you purchase from? Make sure you vote on this very topic off our homepage under "Be Heard."

Posted on November 5, 2007 9:16 PM | Permalink | Comments (5)

If you haven't already, check out Larry Light's article in the November 12 issue of Advertising Age.

It is called Marketers, Seize the Opportunity to Help Heal Society's Ills. It helps separate the posers from the prophets. And it was fun to read that 360 Vodka is claiming to be the world's first environmentally friendly vodka. This is based on the 85% recycled-content bottle and that all labeling, packaging and promotional materials use 100% recycled paper along with water based inks. Share with us examples of other products that are paving the way...

Posted on November 26, 2007 5:32 PM | Permalink | Comments (3)