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At DDB we enjoy making our clients successful; it is most rewarding when we're able to help them spread goodwill as well. Take the most recent spot DDB Chicago did for Midas to promote their latest venture with Make-A-Wish. Through June 28th, every time someone goes to a Midas facility and orders a vehicle maintenance package, Midas will donate $5 to the Make-A-Wish foundation. Our goal is to help Midas raise as much money as possible for this awesome organization that grants wishes to children with life-threatening illnesses.
Giving consumers the opportunity to contribute to a good cause while having their vehicle serviced can shine a bright light on those tedious Saturday chores! It's our hope that something as routine as an oil change can help to affect a positive change in a child's life.
For more information about the promotion and to see the inspirational spot featuring some Make-A-Wish children, go to www.midaswish.com
At DDB we have a culture that truly believes in giving back. Isn't it about time you brought your vehicle in for an oil change?

Mia Sissac
Senior Marketing Communications Associate
DDB Chicago
This page contains a single entry from the blog posted on June 18, 2008 3:55 PM.
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