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June 18, 2008

Midas and Make-A-Wish

At DDB we enjoy making our clients successful; it is most rewarding when we're able to help them spread goodwill as well. Take the most recent spot DDB Chicago did for Midas to promote their latest venture with Make-A-Wish. Through June 28th, every time someone goes to a Midas facility and orders a vehicle maintenance package, Midas will donate $5 to the Make-A-Wish foundation. Our goal is to help Midas raise as much money as possible for this awesome organization that grants wishes to children with life-threatening illnesses.

Giving consumers the opportunity to contribute to a good cause while having their vehicle serviced can shine a bright light on those tedious Saturday chores! It's our hope that something as routine as an oil change can help to affect a positive change in a child's life.

For more information about the promotion and to see the inspirational spot featuring some Make-A-Wish children, go to www.midaswish.com

At DDB we have a culture that truly believes in giving back. Isn't it about time you brought your vehicle in for an oil change?


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Mia Sissac
Senior Marketing Communications Associate
DDB Chicago

Posted on June 18, 2008 3:55 PM |

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