When my good friends and fellow Topanga, California residents Craig and Tanya Farkas needed an ad to promote their eco-friendly production firm Instant Karma in the Cannes issue of Boards, they didn’t come to me. Instead they awarded the business to their son Sean Farkas, a sixth grader at Topanga Elementary School.

While this was obviously a case of nepotism, I am trying to get past the bitterness and have decided to share the simple, elegant and heartfelt solution Sean came up with. The ad received such great feedback that Craig entered Sean’s work into an online contest called theadbattle.com, a global website primarily for ad professionals who want to show off their latest campaigns.

Sean’s ad was competing against ones from high-powered agencies and professionals and was proclaimed a winner in the social ad category. So if you’re looking for a green production company that walks the walk, consider Instant Karma Films. Or if you’re looking for a young creative consider Sean Farkas-- before he takes away your next job.

Mark Monteiro
Chairman and Chief Creative Officer
DDB Los Angeles

Posted by Diane on November 12, 2008 9:15 PM | Permalink | Comments (2)