As schools and parents both face the need to trim budgets, and sports being one area that often falls under the axe, private grants that enable kids to participate in sports make a lot of sense. And so does a gentle reminder of the positive impact sports have not only on physical well being but on the development of interpersonal and social skills. KidSport BC, a community-based sport funding program in Canada that makes just this type of grant, and DDB seek to raise awareness of the importance of sports in childhood development and the achievement of success in life with an entertaining TV and radio campaign that to date has received the 2009 Humanitarian Award from the British Columbia Association of Broadcasters and $3 million in gifted media placement.








Paige Calvert, Director of Public Relations and Corporate Communications,
DDB Group Canada

Posted on August 31, 2009 3:14 PM | Permalink