About a year ago, DDB started using Issuu to make the Yellow Papers series available to audiences beyond its main site. The initiative turned out to be successful. We gained a large number of readers above and beyond those who came directly to our site, which is great since the idea was to give away the papers to as many people as possible. Plus, the Issuu document viewer is so well designed that reading the paper directly on screen might not be such a far fetched alternative after all. The hope is to save a few trees in the process. And now that Issuu has just launched its bookshelf feature, we quickly adopted it to showcase our growing collection of Yellow Papers – 19 and counting. If you head to our Yellow Paper section, you will see from now on a mini bookshelf below the most current paper.

Posted on December 4, 2009 9:50 PM | Permalink