DDB, in partnership with: Ziedot.lv, Swedbank, Maxima, Hanzas Maiznca and many other benefactors, are turning the charitable project "Hunger-free Latvia" into reality. The project’s goal is to help to feed those Latvian families that are unable to provide themselves with the most basic items, including food.

It may be that we won’t rewrite history but this local grassroots effort shows the good that can happen when a community comes together and embraces a cause. The project is currently in full swing – ads can be seen on TV, heard on the radio and spotted outdoors. "Circenīša Ziemassvtki" a song written by Raimonds Pauls and remixed by a singer from Riga - Alisa Joste- has become the food bank's anthem while its TVC uses an approach which is a first for Latvia - sand art created by talented, young artist, Krišjānis Bols.

We’ve also launched a partnership with the LNT show "Tautas Balss" in which a report on our project is shown every Monday evening at 19:10. By the way, during the first three shows, more than LVL 11,000 were donated by callers calling the project's charity hotline: 9000 64 88 which means that 1,337 families will receive food parcels! All of which leads us to believe this community will reach its goal.

Follow "Hunger-free Latvia" on Twitter and Facebook!

Andris Rubins
Managing Director
DDB Latvia

Posted on January 28, 2010 3:55 PM | Permalink

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