DDB Canada has a long-standing tradition of helping worthy causes and charities, by lending our creative and strategic expertise to develop PSA campaigns and programs for worthy causes and organizations. We are a proud supporter of the BC Lions Society’s “Eagles in the City” program, which raises funds for Easter Seal Services and the Canucks for Kids Fund. We have participated in similar BC Lions Society public art projects, "Whales in the City" and "Bears in the City" by sponsoring artists to design both a pair of whales and bears. Last year, we were approached by BC Lions Society President, Stephen Miller with a partnership opportunity which involved working closely with the BC Lions Society and providing support in the development of various marketing communications materials. Also, this year we have sponsored eagles that are located in both Vancouver and Victoria. We allowed the local artists, who designed the two eagles, complete creative freedom. Eagles in the City is a creative fundraising program and a great initiative to help support and build the profile of our talented local artists. For more information: www.eaglesinthecity.com

Paige Calvert, Director of Public Relations and Corporate Communications,
DDB Group Canada

Posted on February 22, 2010 5:41 PM | Permalink | Comments (2)