On March 31st, the DDB New York office unveiled a powerful new PSA campaign designed to bring about awareness and prevention of teen suicide, from the US Dept. of Health and Human Services’ Substance Abuse and Mental Health Services Administration (SAMHSA), the Ad Council and Inspire USA Foundation. Titled “We Can Help Us,” the campaign has already generated a great deal of interest from media and consumers alike, with an exclusive feature in USA Today (view the article here).

News of the campaign has generated notes of gratitude from clients and partners alike, including the following from Jack Heath, President and CEO, Inspire Foundation: “…what your team have done in combining moving personal stories with such powerful and evocative animations has left me humbled and in some cases in tears. These productions speak to a humanity that is truly heroic and transformative – and a humanity that clearly resides in the hearts of everyone at DDB who has worked on this. Your guys have elevated our work to a level I could never have imagined.”

Created pro bono, the campaign includes television, radio, print, outdoor and interactive elements, as well as posters in schools and malls. In the spots, viewers are directed to visit us.reachout.com, where they can view and listen to stories from teens who have been there and made it.

Joseph Cianciotto
Executive Creative Director
Chief Community Officer

Posted on April 2, 2010 3:14 PM | Permalink

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