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February 13, 2008
It is No Longer Painful to Be Green
Green was once associated with sacrifice - it was painful to be green if you were a business. We associated green with extra cost, extra effort, questionable impact and return, compliance, and sacrifice. That is no longer the case. Green is now associated with strong and important branding, increased revenue, price premiums and deeper customer loyalty. Now green forces you to be better at everything you do. It is an extra lens that promotes greater innovation and awareness of impact. Think of the Lexus Lhs luxury hybrid that is priced at $125,000 and promises (according to their literature):
- A Powerful Statement
- Three Operating Modes
- Responsive Performance
- Fuel Efficiency
- Super Ultra Low Emission Vehicle (SULEV)
Have you any other interesting examples or comments?
Posted on February 13, 2008 9:32 PM | Permalink
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The previous post in this blog was We Do Not Have 1.25 Earths.
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Comments (1)
Hector Ortiz
Careful consideration must be paid to the need to be real with green projects. If one were to look to opportunistic and fake - the pubic will rebel.
Posted by Hector Ortiz | February 18, 2008 2:03 PM