In my first post, I said that Green is good for business.

That thought is now more widely shared than ever. But decision-makers I have dialogued with are frozen with fear of being labeled a poser, greenwasher, or too preachy and the result is many are not taking any risks in acting and promoting a relevant green agenda. Any business regardless of size and industry can make strides and be proud of what they accomplish. This can be in the following areas:

Strategic Planning: senior management can kick start the whole thing by developing or revising sustainability goals to align with their core business.

Supply Chain and Operations: environmental audits of all practices can point out cost-competitive improvement strategies.

Green Real Estate: a business' physical footprint and practices can create value in real estate.

Renewable and Cleaner Energy: yes swapping out lightbulbs is step one but there are much deeper programs for renewable and cleaner energy projects.

Greenhouse Gas Management: this requires an audit of greenhouse gas emissions to arrive at cost-effective strategies to reduce or offset impacts related to manufacturing, operations, and travel.

Understandably this is an investment but one that will pay off in may ways. Thoughts?

Posted on February 5, 2008 7:50 PM | Permalink

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