Gregori Kolko

I am verry interested in how much advertising is part of overall brand strategy and development. Is it becoming less important as their are so many other ways to promote ones brand? Thank you for your time and this opportunity to talk with experts from around world.

Posted by Gregori Kolko | November 7, 2007 10:10 PM

Susan Plunket

In terms of consistency, there may be a perception gap between what a business claims and what clients express. I suggest that many CEO’s may have lost touch with their organizations. I recently wrote on two blogs about CEO’s and managers needing to sometimes phone “home” (meaning office). How long has it been since you approached your own business like a customer, rang the main switch and asked a question or to speak to someone, sent customer support or similar an email with a question, sent an invoice and waited for payment, wrote a letter of complaint (or rung with one) and seen how it is responded to?

These suggestions are not about catching staff out or potentially playing critical parent/boss, but rather about truly knowing whether the principles your are espousing about your business are indeed meeting clients at the door.

Posted by Susan Plunket | November 12, 2007 8:14 PM

Susan Plunkett

Potential topics (titles are draft and open to amendment):

Trust and Delegation (This issue has been touched upon by individual posters in other blog topics)

Communication Responses/Strategies for Global Trade, Interactions and Community

Corporate [Idea/Creativity] Security in a World of Burgeoning Technology

Corporation as [Global] Cultural Village

(And as my prior post alluded) Knowing Your Corporation Inside Out: CEO's at the Coalface

(Does anyone recall the UK series about swapping jobs and just how many of those cases wound up vastly improving the businesses reviewed?)

Posted by Susan Plunkett | November 12, 2007 11:41 PM

Wendy Montgomery

Instead of the Role of the CMO, how about exploring the role of the Brand Manager? That's the person most of us have to interact with everyday & helping them understand how to be a great client could go a long way in creating great work!

Posted by Wendy Montgomery | November 16, 2007 4:10 PM

Paula Hunter

I am most concerned with honesty and authenticity in communications. Is there any research or grounds for a paper that covers (proves) that these qualities are requried to be successful?

Thanks to DDB for your blogs and approachable manner.

Posted by Paula Hunter | November 18, 2007 12:01 PM

Karl Henninger

It would be tremendous if DDB could provide information that covers the management of channel partners in the sales process and how pricing arrangements across partners can be made fair and dynamic. Any information in these areas would be most helpful.

Posted by Karl Henninger | November 22, 2007 11:17 AM

Sultan Balubaid

It would be nice if information about the impotance of brand activation is further explored.

What's the current market for brand activation in the overall marketing plan of a brand. Is that market growing or shrinking?

Posted by Sultan Balubaid | January 18, 2008 10:44 PM