I recently learned that Vodafone uses an internal mantra of "Red, Rock Solid, Restless".

Red refers to its corporate color and the passion and spirit that drives their employees. Rock Solid is meant to convey that Vodafone is dependable and trustworthy. And finally, Restless is a challenge to be vigilant and constantly improve. I wanted to canvass you to get your opinion on the need, effectiveness and any examples of other internal taglines or mantras that have impressed you. Let's talk about if they truly work and how they should be related to external communications.

Comments (2)