Wow - thanks for the comments and points of view.

Great to see the activity and people's different perspectives. I agree that part of our job is to tell interesting stories that are inspiring, moving and uplifting. At the same time, we are in the business of educating and convincing, so it is true we are problem-solvers. Objective, identifiable results in our business and craft are undeniably important with process and measurement being a big part of the debate these days. I wanted to turn our discussion to the thorny topic of measurement. In a business sense, how can we measure creativity? What are some of the metrics and measures you think are fair to use in the assessment of creative product?

Posted on October 9, 2007 1:55 PM | Permalink | Comments (20)