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Recent talk has advanced the theory that the internet will actually drive more creativity over time.
This is becoming hot as the technology like image and video search become more common. According to Tim Armstrong, Google's North America president-advertising and commerce, social networks such as MySpace and Facebook "will expand the need for creative." In a talk Mr. Armstrong had with AdAge, he envisions a day with paid-search ads. This will force more creativity in online advertising. My questions are how do we prepare ahead of the technology and isn't a great idea still a great idea regardless of the channel of delivery?
This page contains a single entry from the blog posted on February 11, 2008 5:16 PM.
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Comments (2)
Tony
I agree that a great idea should endure and excel in all channels. To tell you the truth I am getting tired of everyone over emphasizing digital. It is about balance and channel management. We are overweighting new technology and many ships will sink as a result.
Posted by Tony | February 13, 2008 1:49 PM
Asha Phillips
Placement and context in advertising is just as important as the message itself. Advertising is most effective when seen through the eyes of a relevant audience.
Technology, such as the internet, is so relevant to the majority of the population because we are forced to use it. As a college student, I can attest to this first hand. Because people have to spend so much time online, advertising will have to naturally follow suit. I do agree with Tony however, it is about balance because too much in one medium can be overbearing.
Posted by Asha Phillips | April 11, 2008 11:32 PM