"If you're planning for one year, grow rice.
If you're planning for twenty years, grow grain.
If you're planning for one hundred years,
grow people."

Chinese Proverb

For many years, I had that proverb written on a piece of paper tacked up on the wall behind my desk because it always reminded me that our business is a "people" business.

Our lifeblood is talented people: people with ideas, people who think in new ways, people with the ability to look at business problems "upside down" in order to find fresh compelling insights and solutions, people other people like to be with. One of the things I want DDB to be known for is attracting the brightest, most talented and most diverse group of people to our company and to our industry.

I would love to hear from you on what makes a great working environment. Describe your best work experiences and what made them special for you.

Bob Scarpelli, Chairman & Chief Creative Officer, DDB Worldwide

Posted on May 13, 2008 4:46 PM | Permalink | Comments (8)