« Super Bowl Power | Main | Andys kick off Award Season »
There is an interesting debate going on now. It was crystallized for me while judging a recent awards program. In this time of tighter budgets, will the creative product suffer or flourish? Many professionals will tell you that a tight brief and budget can focus ideas and execution while others like to avoid any constraints. What is your opinion?
Jeff Swystun, Chief Communications Officer, DDB Worldwide
Posted on March 11, 2009 5:01 PM
| Permalink
This page contains a single entry from the blog posted on March 11, 2009 5:01 PM.
The previous post in this blog was Super Bowl Power.
The next post in this blog is Andys kick off Award Season.
Many more can be found on the main index page or by looking through the archives.
RSS Feed
Comments (4)
Simon
I think it's important to create a good balance between thinking as a business economist with a straight project management and a creative person with all its freedoms. Neither the "creative person" nor the "business economist" will reach the goals (really creative products with really tight budgets) without keeping in mind the needs of the other side.
Posted by Simon | March 15, 2009 1:00 AM
Randy Childs
While most people would suggest that creativity and constraints can't co-exist, I would have to disagree. There are some aspects of creativity that may become limited, however there are others that may become for focused. Tighter budgets are going to exist within our current economic condition. However, those companies that are able to provide ways to remain fiscally responsible while still driving for a creative edge will be able to find themselves with a greater market share once the economic downturn begins to swing up.
Posted by Randy Childs | March 16, 2009 3:06 AM
Dragos
As an art director, I must remind you this: a good creative must deliver the best he can under any circumstances, no matter the budgets. We must think outside the box now more than ever, and deliver to our clients the best possible solutions with tighter budgets.
We can always turn to online media and interactive solutions or guerilla marketing and we should, now more than ever. There are many ways to push the buck and still come up with great creative solutions.
"...will the creative product suffer or flourish?" - It needs to flourish, yes!
But I think this really comes down to being ready to make compromise on the creative product, or not. Tighter budgets are just an excuse for this and it is up to the creative to make a choice.
Posted by Dragos | March 22, 2009 3:57 PM
Giulio Sciorio
Some of the most famous artwork was created during hard times. Its not different now.
This is NOT the time to play it safe. Safe is part of the problem. Ask the average Joe what was the last print ad they remember. Its never the oatmeal art that people remember its art that people talk about that they remember. If people hate it or love it they will not forget it.
I think the smart ones are breaking new ground with attention catching content thats focused on their target market. You can't please everyone and you're not going to if you're marketing right.
So creativity I feel is flourishing.
Posted by Giulio Sciorio | May 1, 2009 1:43 AM