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Thursday at Cannes, DDB had the honor to present David Plouffe, campaign manager for Barack Obama who joined us to speak about "The Art of the Possible. The Audacity of Successful Brands." David Plouffe explained how the campaign happened and why it worked and shared his insights on how to harness the power of social networking to build brand loyalty. Watch the excerpt of the talk:
Posted on June 25, 2009 9:14 PM | PermalinkThis page contains a single entry from the blog posted on June 25, 2009 9:14 PM.
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