Great creative ideas can come from anywhere, it’s true. Even an old Ottoman Empire gunpowder factory, now the most well preserved Byzantine structure in all of Turkey. DDB&Co in Istanbul is proof of that. A dark horse at the International Advertising Festival in Cannes last week, DDB Istanbul finished in the money at the Festival’s Agency of the Year competition where, among agencies the world over, it earned a No. 3 ranking.

A place designed to enhance the exchange of ideas, the design eschews lofty views for more earthly foundations and a hard to beat authenticity that stems as much from history as the understated details of its renovation.Click here for an interview with the architect and agency head behind the design
of DDB Istanbul.

In an increasingly mobile world where the home office is promoted as much to save money as to give employees flexibility and teleconferences along with webinars are replacing the invaluable contact of in the flesh meetings, DDB Istanbul’s old stone home and creative record remind us of the value of working as a community and that face to face interaction drives the creative business and the currency of ideas.

Pat Sloan, Senior Vice President, Corporate Director of Public Affairs
Posted on June 29, 2009 10:24 PM | Permalink