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Check out DDB work for various clients including that address the recession. Please send us any other interesting recession-specific communications you have seen and believe to be effective. And share what you think should be the major selling features given our challenging times.
Global downturn. What's the first mistake business make? We live in FINANCIAL TIMES
Jeff Swystun, Chief Communications Officer, DDB Worldwide
This page contains a single entry from the blog posted on June 1, 2009 3:33 PM.
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Comments (2)
John Graham - CanAd
Virgin Mobile Canada launched a funny campaign called “Screw You Recession.” It created some buzz and coverage by the Globe and Mail gave it some free PR. You’ve got to give Virgin Mobile credit for trying something different during this shaky economy. They have done this great site: http://www.screwyourecession.ca/
And here is some street signage to look at:
http://www.canadiandesignresource.ca/officialgallery/wp-content/uploads/2009/02/virgin-dundas-sq.jpg
Posted by John Graham - CanAd | June 1, 2009 8:48 PM
Ad Guy
I appreciate this post but have to say some of the advertising is simply copy regarding the recession. The McD's stuff is cool because it is based on an insight and truism - it works best. Selling on value in these times is fine but you must link to consumer behavior. Keep 'em coming.
Posted by Ad Guy | June 12, 2009 3:44 PM