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BIG ideas are not about geography or culture but rather a new world of communication that crosses all frontiers. That's the word from Colombia's Juan Carlos Ortiz while interviewed by Lions Daily News, president of DDB Latina and a juror on the Titanium and Integrated Lions Jury. "I'm looking for big ideas that can travel everywhere,and use the new world" said Ortiz, the man credited with consolidating the DDB Latin markets—US, Hispanic, Latin America and Spain— to create DDB Latina. He added the ideas should "engage with people and have a relationship with them."
Fabiana Antacli, Director of Communications, DDB Latina
Posted on July 6, 2009 4:39 PM | Permalink | Comments (5)
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