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BIG ideas are not about geography or culture but rather a new world of communication that crosses all frontiers. That's the word from Colombia's Juan Carlos Ortiz while interviewed by Lions Daily News, president of DDB Latina and a juror on the Titanium and Integrated Lions Jury. "I'm looking for big ideas that can travel everywhere,and use the new world" said Ortiz, the man credited with consolidating the DDB Latin markets—US, Hispanic, Latin America and Spain— to create DDB Latina. He added the ideas should "engage with people and have a relationship with them."
Fabiana Antacli, Director of Communications, DDB Latina
Posted on July 6, 2009 4:39 PM | PermalinkThis page contains a single entry from the blog posted on July 6, 2009 4:39 PM.
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Comments (5)
Sanjeev Chaturvedi
Economic recession, war, or any problems never bounds birds to fly. Mind which thinks is like bird which always keeps on flying. Creativity cannot be effected by any such problems or reason.
thinking out of box is creativity.
thinking as high any one can think is creativity
thinking to complete the work is creativity but in diffrent way.
Creativity is innovation of mind
Posted by Sanjeev Chaturvedi | August 4, 2009 11:08 AM
Yaseen P V
Greetings!
Creativity involves unfolding in a useful way.
Billions of stunning works of creativity do not
involve "thinking": look at the countless
creatures around!
Nature's creative craft is often without "tools".
It builds and disintegrates without using
chisel or hammer.
We can hardly learn or imitate nature.
Its ways are beyond the net of "thinking".
But we too can unfold, naturally.
Be natural. That is is being creative.
Knock my door if you are looking for
slogans chipped to perfection without
thoughts.
Yaseen P V
Slogan Writer
Silsila
Udumbunthala
Kasaragod
Kerala 671350
India
yaseenpv@yahoo.com
Blog: http://aphorismsofyaseenpv.blogspot.com
Posted by Yaseen P V | August 30, 2009 9:29 AM
Adrian S. Ruan
Creativity is what binds our cultures within a colorful line of thought.
In selling a product one must go out of his(er) way to make a thought
one that can be remembered at the end of the day.
A slogan, an image or a commercial has to present certain comedy and
sarcasm that makes it memorable.
As I say:
All is fair in love and publicity.
Fortune favors the design.
Slogan over mind.
Posted by Adrian S. Ruan | September 17, 2009 9:41 PM
Bodyc
Everything dynamic and very positively! :)
Have a nice day
Bodyc
Posted by Bodyc | October 4, 2009 9:16 PM
Sean Valadez
I would like to send an email directly to Juan Carlos Ortiz.
or to his assistant.
let me know if possible
Posted by Sean Valadez | December 3, 2009 8:59 PM