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I always aspire to see work produced that’s of the caliber of Whassup. That was a word on the lips of people around the world. It’s really tough to capture peoples imagination in that way. TalkValue on a grand scale.
Our Carousel ad is not quite in that league but I'm delighted to see CSI have copied us. It once again shows the value of creativity, creative business solutions, and that word of mouth and even plagiarism are signs that we are making an impact, first and foremost on the Philips brand and also on popular culture. As a gentleman far smarter than me once said, "Properly practiced creativity can make one ad do the work of ten."
Neil Dawson, Global CD, Philips, DDB London
This page contains a single entry from the blog posted on October 9, 2009 9:11 PM.
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Comments (1)
maria tender
Neil,
you are being far too humble. this work is so amazing. congrats on your win.
Posted by maria tender | November 10, 2009 9:14 PM