Energy provider ENTEGA and DDB recently staged a demonstration in Berlin, a demonstration of some 800 snowmen. To increase public awareness on climate change, ENTEGA and DDB called on the public to build as many snowmen as possible in one day. The expectation was that the melting snowmen would function as a warning sign of global warming. The event lasted for three days during which time the exhibit was paired with discussion sessions, readings, concerts as well as a climate change display. The snowman demonstration is part of ENTEGA’s series of thought-provoking activities and events with which ENTEGA and DDB Berlin aim at a better and more interactive dialogue with society.

Campaign Site
www.entega.de/denkanstoesse/rettet-den-schneemann#/aktion

YouTube
www.youtube.com/user/denkanstoessevideos

Sebastian Neumann
Account Director
DDB Berlin

Posted on February 5, 2010 4:38 PM | Permalink | Comments (1)