Okay, guess what this is.

Maybe the scale of the photo is throwing you off but it is actually a new space-saver from Whirlpool. According to the literature, the Sub-Tub Bath & Washbasin Unit doubles as a bathtub and vanity. When the vanity is hidden, there's full access to the whirlpool-equipped tub and OLED screen that allows users to set a customized image during use. Once finished, you can flip down the OLED to utilize the unit's pair of sinks and mirror. Perfect for dorm rooms, Japanese hotels, and my brother's apartment.

Perhaps you are familiar with DDB's work with VW in Sweden called The Fun Theory. That concept continues with "Fast Lane". It challenges commuters to move a little quicker at the Alexanderplatz subway station in Berlin. People can either take the staircase or have fun and save time by sliding down the Fast Lane. This follows on the piano, bottle deposit machine, and trash receptacle that established VW's Fun Theory as generally accepted science.

New Jersey-based, Automated Media Services, has developed 3GTV, little screens attached to the shelves of supermarkets aisles, which will run commercials of products carried in these stores. 3GTV will allow media agencies to buy commercial time just as they do on TV channels, and bring advertisements to the retail point of purchase. The company hopes to influence people at point-of-sale with information and promotion concerning specific products.

Arguably, many aspects of healthcare require reinvention and innovation so along rolls a new medical cart called Pocket. This is meant to replace the ubiquitous carts that healthcare professionals use for just about everything. Going forward these carts will need to perform increasingly high-tech tasks, all while remaining easy for caregivers to move and clean, and still feel friendly to patients. Created by a health care company called Modo, Pocket was designed by a division of Steelcase called Nurture to address the changing needs of healthcare.

I will take three of the following please...

Aussie Marc Newson, is responsible for this new luxury powerboat designed for the Italian company Riva. I love the retro look and lines. Can't you picture Sean Connery's James Bond or Frank Sinatra or JFK lounging on this beauty? Unfortunately the $1.5 million price tag takes the wind out of my sails. But just look at the sleekness and personality...








The cockpit is definitely an homage to the 1960's but with all the latest technology one needs to ensure the Gin and Tonics do not spill.








Well one can dream can't one? And that sometimes is the beginning of the creative process - to envision something almost dreamlike. Send us your favorite examples of creativity, innovation and design for our next 'Random Bits of Creativity'.

Jeff Swystun, Chief Communications Officer, DDB Worldwide

Posted on August 2, 2010 2:59 PM | Permalink

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