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October 15, 2007
New DDB Yellow Paper
New DDB Yellow Paper on Brand Consistency
Following up on our latest discussion, I wanted to make you aware that we have published a new DDB Yellow Paper called Brand Consistency Redefined. The survey on our site and comments on this blog helped shape the thinking and content of the paper. Visit the What We Think section of this website and look under Yellow Papers to download it. Would love to get your comments and please share the paper with colleagues and friends.
Posted on October 15, 2007 6:43 PM | Permalink | Comments (5)
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Posts for October 2007
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