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This is a call for help!
I was asked for a cheat sheet on what makes for engaging communications. I am looking to build the definitive list. Among my current notables are engaging communications must be relevant to the target audience, different from competing communications, creatively delivered in channels that the target audience uses, etc. Can you help me build the list?
Posted on February 20, 2008 4:32 PM | PermalinkThis page contains a single entry from the blog posted on February 20, 2008 4:32 PM.
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Comments (4)
Alison Byrne Fields
Hi, Jeff. How about these?
I'd start out by not referring to the audience as a "target audience." How about "participants" or the people with whom you are trying to communicate? But beyond that . . .
- Provide the participant with the opportunity for co-creativity.
- Pose a question -- make the audience think.
- Start a conversation or mark "the start of a beautiful relationship."
- Empower the audience to continue the conversation elsewhere/within their social networks.
- Are open, honest and transparent.
- Value listening as much as communicating your message.
That's it for now.
Posted by Alison Byrne Fields | February 21, 2008 3:36 PM
Pamela McIntosh
I was just surfing around the net and became lost. I took a wrong turn and somehow ended up here. How 'bout that? I read your little blog and feel I can contribute. If you want. I am just an average person, of average age, living an average life in an average small town, with an average education which led to an average job at an average company with the same average problem of NOT BEING ABLE TO COMMUNICATE. One item which leads me to engaged communication in whatever format being used is how the words, sounds, imagery makes me feel. Many are led on impulse by their heart before their mind begins to think better of it. Funny, ain't it. Your heart keeps memories for you better than your head. Some one hurt your feelings with words or mannerisms, or perhaps someone made you feel good. You may not remember what was said or done exactly, but you remember the feeling you had. Everyone keep little things like that tucked away for some sentimental reason.
Posted by Pamela McIntosh | February 26, 2008 1:12 AM
Magnus, Sweden
You can't cheat, you never could.
Don't say it, explore it and let others find out about it.
Posted by Magnus, Sweden | February 26, 2008 10:08 AM
Rachel
It also has to induce some kind of intended response(s):
You got to ask yourself.. "okay, so what do I want my target audience to do, say, feel, wonder, think, behave...after hearing/ seeing/ feeling what I have to say/ show.
Posted by Rachel | February 28, 2008 12:12 AM