We currently have a question on our homepage asking that when you have a great brand experience, do you tell others about it.

No real surprise that approximately 80% say that they do. It is kind of funny that we are largely surprised these days when something truly surpasses our expectations in the use of products and services. For the most part, it seems we get what we expect and only that. And in some highly emotional cases we can be deeply disappointed.

The "brand experience" has been talked about for years. It is identified as the key differentiator, yet, most experiences are of the "me too" variety. With precious few standing out when that is the aim of branding — what is going wrong? Why do organizations have such a difficult time consistently delivering differentiation and a brand experience that creates advocates?

Jeff Swystun, Director of Global Communications, DDB Worldwide

Posted on March 26, 2008 5:39 PM | Permalink

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