« Be a Marketing Contrarian | Main | Black Friday »
Mobile Connectivity has been redefined. Long gone are the days when the only novelty of the mobile phone was being able to talk or message while on the go. Today mobile telecommunications are offering an integrated lifestyle combining work and play, social and professional in ways never experienced by any generation ever before. What are such examples of convergence that you are experiencing in your part of the world? How is the use of mobile phones being redefined?
Picture this example - A typical day in a converged world! Checking emails without a laptop, PC or an internet café. Making gift buying decisions on the go by taking pictures from the mobile phone camera and sharing them as MMS messages instantly. Watching streaming videos on YouTube or better yet, watching Live TV over DVB-h. Capturing something unusual instantly and sharing it with the world using flickr on the mobile phone, geotagging them with GPS coordinates for added perspective. Meeting new people through Bluedating whereby a Bluetooth enabled network (Scatternet) matches and connects people in the vicinity based on preset preferences. Downloading RSS feeds onto your mobile and catching up with the latest on the web from hot new music, to stock market updates, to favorite blogs. Instantly micro-blogging and updating your boss, your friends or family on whatever you are doing now using Twitter or Facebook, from being stuck in a traffic jam to making a stop for coffee, updates can be instant and continuous. Traveling to new places and navigating through voice assisted GPS on the go be in a car or on foot. Sitting on a beach apparently alone but connected through fring IMing away or better yet playing a multiplayer game like “Call of the Pharaoh” with a bunch of friends. Downloading and listening to music as you soon as you hear about it on FM using the built-in mobile phone radio. Tracking miles walked or run using an in-built Pedometer. Using Location Based Services to locate ATM’s or restaurants or simply keeping a track of friends. If that is not enough using services like EDY (Euro, Dollar and Yen) to make transactions at select stores, activating vending machines or buying train tickets, all using a mobile phone replacing the need to carry cash or all kinds of credit/debit cards.
Wait a minute! Are we forgetting something? Using mobile phones to make voice calls of course! Please let me know your thoughts?
Syed Abdul Karim Tanveer, Director, Planning & Co-Creativity, Promoaction DDB Jeddah
Posted on August 22, 2008 2:33 PM
| Permalink
This page contains a single entry from the blog posted on August 22, 2008 2:33 PM.
The previous post in this blog was Be a Marketing Contrarian.
The next post in this blog is Black Friday.
Many more can be found on the main index page or by looking through the archives.
RSS
Feed
Comments (3)
najam khawaja
Very Interesting Abdul. I think opportunities for our clients grow even more every day to use new media as tools for better brand building.
Posted by najam khawaja | August 27, 2008 2:37 PM
f. rodhenius
Well, as a gadget freak (that's actually what my friends call me), mobile connectivity is more than a giant leap in mobile communication era. You just need and iPhone or O2 or Palm Treo to know how the mobile connectivity feels like.
Like what Najam Said, it is a new media tools. We can using Short Message to advertise our product or promotion in shopping center, Put Banners on Facebook, Google, Youtube etc., Place a billboard in Play Station online racing game, or Popping up an offering while people replying their email yahoo mail.
Yes, it is now a digital era. But then, the issue is, how creative people would take it as an advantages? When everything that goes digitally would means cheaper than analog way, When printed material now change into screen resolution which you can put it in a giant wall screen, When no need to make a color separation because media prefer you send final artwork using CD, When quality is not longer an issue since client think, "we can deliver our promotion more cheaper using SMS! Hooraaayy!" and then send it to million of audience (target or not) with only Handphone characters (it would consider better if they would send it using Full MMS :D ), When People being busy with their mobile rather watching TV so they can see our commercial TV? he he he he... It's Time For Digital AD. The New Era of Advertising Move beyond ATL and BTL :D Cheers
Posted by f. rodhenius | September 18, 2008 8:57 AM
Garry Albrecht
The downside of the all-in-one device is its' location.
If you lose it somewhere, then what?
Posted by Garry Albrecht | October 29, 2008 6:11 PM