Many businesses regardless of industry now emulate the practices of professional services. The business reasons for this include enhancing differentiation and establishing consultative revenue streams. This paper covers six challenges in professional services branding and marketing that can be turned to opportunities by marketers willing to experiment, invest and show patience.


Jeff Swystun, Chief Communications Officer, DDB Worldwide

Posted on June 5, 2009 4:23 PM | Permalink | Comments (10)