« August 2009 | Main | October 2009 »
While we were sleeping, it happened. A whole new demographic of young, reasonably affluent Hispanics entered the world of marketing as incredibly important and valuable consumers, but just not quite the way mainstream America thought they would in the ‘80s.
Instead of a Gringo Nation with subtle flavors of Hispanic culture – reflected mostly in the food courts of an ever-expanding empire of suburban malls – the U.S. of A. has become an urban youth dominated Pan-Latin force.
Marta Insua, VP, Stategic Insights at Alma DDB
Posted on September 14, 2009 2:37 PM | Permalink
This page contains all entries posted to DDB Strategy in September 2009. They are listed from oldest to newest.
August 2009 is the previous archive.
October 2009 is the next archive.
Many more can be found on the main index page or by looking through the archives.
RSS Feed