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While we were sleeping, it happened. A whole new demographic of young, reasonably affluent Hispanics entered the world of marketing as incredibly important and valuable consumers, but just not quite the way mainstream America thought they would in the ‘80s.
Instead of a Gringo Nation with subtle flavors of Hispanic culture – reflected mostly in the food courts of an ever-expanding empire of suburban malls – the U.S. of A. has become an urban youth dominated Pan-Latin force.
Marta Insua, VP, Stategic Insights at Alma DDB
This page contains a single entry from the blog posted on September 14, 2009 2:37 PM.
The previous post in this blog was Realizing Opportunities in Challenging Times, Part 2.
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