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Will consumers still connect with luxury mobiles when the recession is over?
This article explores the impact of the "Great Recession" on luxury mobile phones. Apparently one would expect that, like all things luxury, mobile phones would have suffered too but this is not the case. It all comes down to what we mean by luxury. One thing is for sure, the days of simple badge value is long gone. If a luxury brand is to survive in this era they need to deliver something truly extraordinary and the same is true with mobile phones. The “sea of sapphire” on the surface of the Vertu “Signature” range for example goes through a two-week treatment in a hot furnace at 2,000C°. This material gives the case of the phone an astonishing hardness, making it scratch proof against any material except diamond. Now that's the kind of story a real luxury brand would tell.
This page contains a single entry from the blog posted on January 12, 2010 7:42 PM.
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Comments (6)
Article Rewriter
Great website, I've already signed up for your RSS feed, looking forward to your next update...
Posted by Article Rewriter | March 8, 2010 6:56 AM
the sonoma diet
Thanks for piecing this together - this is a great article for those of us with our heads buried in the keyboard all day.
Posted by the sonoma diet | March 15, 2010 7:00 PM
Karlene Tetreault
Hi, I found this blog post while was searching for merchandise related information on blog search and found it very good article, thanks for sharing, best regards and cheers!
Posted by Karlene Tetreault | March 19, 2010 3:41 AM
Stephen Evans
Great subject, I found this right in time. I'm going to have to save this for future reading. Thanks.
Posted by Stephen Evans | March 20, 2010 1:19 AM
autism
Just one thought though. Perhaps you have made creating this blog as your occupation or do you do this within your free time? Merely curious..
Posted by autism | March 23, 2010 12:19 AM
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