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The link between emotive power and business growth is clear. Science tells us that emotion, not rational thought is the gatekeeper to consumer behaviour: this month’s issue of Wired magazine features an article on this very topic, and our more avid followers may have seen Paul Price’s Yellow Paper titled Unleashing Emotions for Business Growth.
It seems strange that despite the clear value of emotive power, very little of the debate surrounding digital marketing is about how it can be made more emotive.
That’s why my second DDB Yellow Paper is about humour in the digital age of marketing: its renewed benefits; a glimpse at a brand that manages to be funny on the web; an investigation into how social technologies are impacting on the way that we joke; and finally a few pointers on how to ensure that your brand is in a position to take advantage of it.
Enjoy the new DDB Yellow Paper: Humor, Marketing and the Internet!
Dennis Hurley, Creative Strategist at Tribal DDB, Sydney
This page contains a single entry from the blog posted on March 25, 2010 3:02 PM.
The previous post in this blog was Aristotle on Marketing and Advertising.
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Comments (2)
Cyrstal Frenger
I just bookmarked your site, so glad I found it
Posted by Cyrstal Frenger | April 14, 2010 8:13 PM
Walton Praml
these are the things that i like to see posted up. thanks
Posted by Walton Praml | April 16, 2010 12:51 AM