Budweiser is the official beer sponsor of the 2010 FIFA World Cup, and as part of the Bud United sponsorship platform, DDB Worldwide is debuting Bud House - the first reality show tied to a global sporting event.

At Bud House, we have gathered 32 football “fanatics” -- one from each country in the World Cup draw -- to live together in South Africa, under one roof, during the entirety of the World Cup. The fans will watch all the matches together and share the ups and downs of the world’s most global, and highly anticipated, sporting event. Naturally, they will also represent their country through a series of competitive, charitable and sure-to-be-entertaining activities. In short, Bud House is the perfect physical manifestation of the way Budweiser brings people together.

As each team is eliminated from the World Cup, the corresponding fanatic will be eliminated from the competition and lose their chance at the ultimate grand prize – awarding in-person the Budweiser Man of the Match Trophy on the pitch after the final championship game. This is truly a once-in-a-lifetime prize on the largest global stage possible.

Bud House is a product of collaboration between DDB Chicago and Tribal DDB Amsterdam and our clients on the Budweiser Global Team at Anheuser-Busch InBev.

Check it out, follow the fanatics on Facebook and Twitter, tune in to the episodes, and share it with your friends:

www.BudUnited.com

Gill Duff
Global Account Director, Budweiser
DDB Worldwide

Posted by Juliette Seguret on June 9, 2010 9:49 PM | Permalink

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