DDBWeb

Recognition

2009-06-18T18:45:21Z

Recognition Who’s talking about us and why. A sampling of e-prints, links and other cues

Careers Safety (before social changes)

2008-12-19T19:07:48Z

Careers We need each other. DDB is only as good as the people it employs. You need a place where your ideas are heard, take shape, and have impact. Together we can change how people think about brands. Powerful stuff? You bet - it is also fun, challenging, and important. We are looking for people who fit but who do not conform. You are bright, curious, passionate and ready to change the world. We need each other. Are you ready to make change and be changed?

The Bill Bernbach Scholarship The Bill Bernbach Diversity Scholarship Fund was established in April of 1998 by DDB Worldwide to recognize excellence in creative disciplines. Every year five talented diverse students are awarded $5,000 each. The Bill Bernbach Diversity Scholarship helps DDB ensure advertising remains relevant by reflecting the diverse nature of society. Download the Application Students are eligible to be considered for The Bill Bernbach
Diversity Scholarship Program if they: • Are African American, American Indian/Alaska Native, Asian Pacific Islander American or Hispanic American • Are a citizen, national or legal permanent resident of the United States • Are a full-time student at one of the following AAAA participating portfolio schools: • The Art Center College of Design • The Creative Circus • The Miami Ad School • The Portfolio Center • The University of Texas at Austin • The VCU Brandcenter • Demonstrate financial need • Show exceptional creative talent and promise

Nature of Marketing

2008-10-29T16:23:59Z

Nature of Marketing We live in a digital world where a small number of people – sometimes even one person – can quickly become the voice of one hundred, one thousand, or one million and more. This is having a profound influence on marketing and the need that brands have to tap into and build social communities. The Nature of Marketing is a unique perspective on how the connectivity and speed of digitally linked communities are replacing the rules of marketing with principles that are fundamentally different from anything before. Buy The Nature of Marketing at Amazon

More info about the book
Author Interview Author Bio Book Excerpt Fact Sheet Case Stories Videos Editorial Coverage

Interview with Chuck Brymer In the Frequently Asked Questions, Chuck covers the unique premise of his book. The questions probe the concept of swarm marketing, how the title was inspired by the nature of consumer behavior, why the future of marketing depends on engaging communities around your brand and how the book will fundamentally change your view on marketing.
Download FAQ

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Author Bio CHUCK BRYMER is President and CEO of DDB Worldwide, one of the largest and most awarded advertising and marketing agencies in the world. Formerly the head of Interbrand Group, Chuck is one of the foremost experts on brands and marketing and has worked for many of the world’s most well-known and successful companies. Download full Chuck Brymer bio

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Book Chapter We are pleased to provide the Table of Contents and the first chapter of The Nature of Marketing. This is a great introduction for you to gain a sense of how social networking and Web 2.0 are influencing how we communicate and market.

Open publication

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Fact Sheet The Fact Sheet provides a detailed overview on The Nature of Marketing and its author, Chuck Brymer. Download Factsheet

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Case Stories The Nature of Marketing uses extensive case studies to explore the power of engaging influential consumer swarms. Four marketing cases from the book are provided here, each demonstrating how we have moved from monologue to dialogue in marketing communications and how we now need to connect with critical communities that builds loyal advocates whose influence exponentially expands a brand’s impact.

Brastemp: 'B Side campaign' case study
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Bud Light: Swear Jar case study
Download Case Study

Clorox: Dame Chocolate case study
Download Case Study

Philips Norelco: Bodygroomer case study

Download Case Study
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Videos The principles of swarm marketing are based on engaging the voices that most influence their respective communities. Chuck Brymer speaks about swarm marketing, digital communities and influence in these three videos, part of his presentation to the ANA Annual Conference, Masters of Marketing in 2007. Q&A with Chuck Brymer on Swarm Theory

Chuck Brymer on Digital Communities

Chuck Brymer on Influence
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Editorial Coverage The marketing community continues to respond to the content and concepts outlined in The Nature of Marketing. Below are links to comments from recognized voices within the industry. On the PC, right-click the link and select "Open link in new window" On the Mac, command-click to open the link in a new window

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Fresh Stuff

2007-10-05T17:25:33Z

Sinfonia, Acupuncture, Mother, Swear Jar, Children See, Children Do, Mermaid, Crazy Horse Dunk, Moth

Work

2007-10-05T17:22:18Z

Bud.TV, Centraal Beheer, Clorox Dame Chocolate, Clorox Global Brand, Egypt Tourism, Hasbro Monopoly, Kosiuko Jeans, Philips Norelco, Unilever Marmite, Volkswagen Fox

Terms and Conditions

2007-08-30T14:10:46Z

Terms and Conditions This website, and all of its contents, are published solely for self-promotional, business-to-business purposes for the exclusive use of DDB clients, prospects and employees, and is not intended for the casual viewing or entertainment purposes of the public. DDB explicitly forbids the downloading or re-purposing of any text, audio, visual, programming or design data without prior written consent from DDB Worldwide. Recommended Site Requirements Internet Explorer 6+ Firefox 1+ Safari 1+ 1024x768 screen resolution 24bit color display Adobe® Acrobat Reader. Click here to download Apple Quicktime. Click here to download.

Press Current

2007-08-29T14:07:20Z

Press Releases - Current

Yellow Papers

2007-08-29T13:01:19Z

DDB Yellow Papers As a big believer in the power of creativity and ideas, DDB loves to share its new thinking. We invite you to visit this section time and again for our various publications. DDB will be providing its proprietary Yellow Papers, research reports, surveys, and other intellectual capital to further the debate on business communications. We are also really interested in your thoughts - so let us know topics you are interested in and we will do our best to be insightful, relevant, and valuable. Enjoy!

Please check back regularly, as more Yellow Papers will become available soon.

Press Archive

2007-08-28T19:33:24Z

Press Releases - Archive

How We Do It

2007-08-28T18:09:32Z

How We Do It Before we describe "how we do it", it might be an idea to tell you what the "it" is. The "it" is the creative generation and execution of ideas that change the way people think about brands. Sounds simple, right? In theory, yes but in practice, marketing has become much more complex and leads us to How We Do It. The simple fact is - there is no one way to do it. How can you template a process when no two brands are alike, no two clients are alike, and no two consumers are alike? At DDB we are guided by playbooks, not rule books. Rigid methodologies minimize creativity. Paint-by-numbers gets you the same painting every time. That is not to say we do not have tried and true approaches to building and growing world class brands - we do. But rather than share our methodologies, we rather you spend time on the rest of this site and take a look at examples of our work, peruse some of our thinking, participate in our debates and discussions - basically get to know who we are. Nine times out of ten, companies like ours are chosen as partners based on chemistry. So we should meet and you can share your challenges and opportunities: we love to solve complex business problems, take away your worries, and have a lot of fun doing it.

Presskit

2007-08-28T16:23:24Z

Press Kit Want to know a little about us? Please check out our press kit, which contains historical information, company facts and biographies of key executives. Feel free to contact us anytime.

DDB Press Kit

E-Prints British journalist and author, Mark Tungate’s reviews The Nature of Marketing by Chuck Brymer

AdAge – Swarm

Bob Scarpelli, Chairman & CEO at DDB’s article on how the Super Bowl stands up to economic scrutiny

Campaign – Super Bowl

Les Binet, European Director at DDB Matrix article on 101 things to remember when marketing in a recession

Adweek – Marketing in Recession

Contagious magazine editor Paul Kemp-Robertson reviews DDB Worldwide CEO Chuck Brymer’s new book, The Nature of Marketing

Contagious – The Nature of Marketing book review

DDB Worldwide CEO Chuck Brymer contributed an article on swarm theory and modern human communities to the latest issue of Contagious. In his article, Chuck discusses the new consumer and how the power of influence is changing the way we behave.

Contagious - Swarm Theory / Modern Human Communities and the Power of Influence

DDB Worldwide Director of Global Knowledge Management, John Garment discusses the evolution of media and collaboration.

Advertising Age - The Need for Partnership at a Time of Fragmentation.

DDB Worldwide CEO Chuck Brymer talks about Swarm and Influence in the following three pieces from Advertising Age and Adweek.

Advertising Age - Can DDB Morph Into a "Swarm Communications" Shop?

Advertising Age - Trends To Watch in 2008 Advertising Age Book of Tens Featuring Chuck Brymer

After 18 months at the helm of DDB Worldwide, Chuck Brymer is betting that an agency known for interrupting consumers with splashy creative like Bud's "Wassup?" campaign can learn to speak the much more delicate language of community... (read more)

Adweek - Chuck Brymer - Art & Commerce: The Birds And The Bees.

The next time you're at the beach take a look at how the flocks of gulls move as one. The birds don't have a leader. No other bird is telling them what to do. Instead, they are paying close attention to the birds next to them in order to fly in one precise, coordinated movement. This action is referred to as swarm theory. Hundreds, even thousands of birds, moving independently as one... (read more)

DDB Cares

2007-08-16T17:25:20Z

DDB Cares Big hearts and big ideas are a great combination. At DDB we give back through our work and our people. We support the next generation through our talent programs -- sponsoring events, funding scholarships, offering internships and more. Our 200+ offices work within their local communities to have impact on relevant issues and opportunities. Our featured effort: The Looking Glass Foundations is dedicated to helping people with eating disorders. They came to DDB in Vancouver to find ways to change public misconceptions around eating disorders and to recognize them as the serious illnesses they are. The mixed-media campaign helped Looking Glass win the highly coveted British Columbia Association of Broadcasters Award – a gift of $1 million in broadcast media – and went a long way in achieving their goal.
DDB Brasil’s president, Sergio Valente, has used Carnival – one of the most popular festivals in the country – to exercise his creative talent: he has just written and recorded a song. The song - Heart of the Earth - was written in collaboration with famous Brazilian musician Marcelo Quintanilha as a homage to Valente’s native state of Bahia, and to the joy of the people who live there.

Awards

2007-08-16T14:19:59Z

Why we believe in awards DDB was founded on the belief that creativity is the most powerful force in business. Creativity is in our DNA. It is the most important contribution we can make to our clients' success. Consistently ranking among the most-awarded networks confirms our claim to worldwide creative leadership. But winning awards also makes us feel good. It makes our clients feel good too. And when we feel good, we work better. Check out our recent winners at the industry's top shows.

DDB is very proud of the recognition we have received for our work, both in terms of creativity and the effectiveness of our communications. The Effie Awards we have received for marketing effectiveness are possibly the most objective measure of results and our track record is impressive. Over the last 15 years, DDB has won over 90 Effies, 17 in the past two years alone. In 2006, DDB London was also named Effectiveness Agency of the Year by the IPA in the UK, one of the most rigorous effectiveness competitions in the world. The creative accolades we have received are equally impressive. Cannes recognized DDB for the most Grand Prix awards in the 50 years of International Advertising Festival, an acknowledgment of the agency's notable creative achievements, which have also included:

1988 - 2007 Most Cannes awards of any agency worldwide
1998 DDB receives Advertising Age's first Global Network of the Year
1998 DDB receives Clios' first Agency Network of the Year award
1999 Cannes names Volkswagen "Snowplow" best commercial ever
2003 DDB named Global Agency of the Year by both Ad Age and Adweek
2004 Gunn Report names DDB Most Awarded Agency Network in the World
2004 DDB named Global Agency of the Year by Adweek
2005 Adweek names Tribal DDB Interactive Agency of the Year
2005 & 2006 Gunn Report names DDB World's Top Network in Europe
2006 Creativity magazine ranks DDB number one of agency networks
2006 Tribal DDB most Awarded Digital Agency at the IPA Effectiveness Awards
2006 Ad Age names Philips Norelco, Shaveeverywhere.com Digital Campaign of the Year

In its 1999 Advertising Century edition, Advertising Age named our founder, Bill Bernbach, "the single most influential creative force in advertising history..." and the "...hands down winner for devising the creative yardstick by which most advertising today is measured." Among the 100 top executives who have shaped the course of advertising during the twentieth century, Bill Bernbach was number one, according to Advertising Age. Also on the list were DDB's Keith Reinhard, Helmut Krone, Bob Gage and Phyllis Robinson.

Bill Bernbach said

2007-08-14T18:19:46Z

Bill Bernbach, the legendary founder of Doyle Dane Bernbach, ignited the creative revolution and changed the world of communications and business forever. He was a philosopher, a scientist, a humanitarian. And his influence was felt well beyond the world of advertising. As our industry faces a new creative revolution, Bernbach's ideas and keen insights into human nature may be more relevant than ever. His timeless words have inspired thousands of creative men and women around the world. They have the power to inspire many more.

Download PDF of Bill Bernbach's quotes.

Contacts

2007-08-14T17:36:42Z

Get in Touch
New Business Inquiries Cleve Langton 212-415-3121 Cleve.Langton@ddb.com Media Inquiries Pat Sloan 212-415-2109 Pat.Sloan@ddb.com Corporate Inquiries Jeff Swystun 212-415-2186 Jeff.Swystun@ddb.com		E-mail your inquiry here – we will make sure it gets to the right place. Check back for full office listings.