DDBWeb

Fresh Stuff

2007-10-05T17:25:33Z

Sinfonia, Acupuncture, Mother, Swear Jar, Children See, Children Do, Mermaid, Crazy Horse Dunk, Moth

Work

2007-10-05T17:22:18Z

Bud.TV, Centraal Beheer, Clorox Dame Chocolate, Clorox Global Brand, Egypt Tourism, Hasbro Monopoly, Kosiuko Jeans, Philips Norelco, Unilever Marmite, Volkswagen Fox

Terms and Conditions

2007-08-30T14:10:46Z

Terms and Conditions This website, and all of its contents, are published solely for self-promotional, business-to-business purposes for the exclusive use of DDB clients, prospects and employees, and is not intended for the casual viewing or entertainment purposes of the public. DDB explicitly forbids the downloading or re-purposing of any text, audio, visual, programming or design data without prior written consent from DDB Worldwide. Recommended Site Requirements Internet Explorer 6+ Firefox 1+ Safari 1+ 1024x768 screen resolution 24bit color display Adobe® Acrobat Reader. Click here to download Apple Quicktime. Click here to download.

Press Current

2007-08-29T14:07:20Z

Press Releases - Current

Yellow Papers

2007-08-29T13:01:19Z

DDB Yellow Papers As a big believer in the power of creativity and ideas, DDB loves to share its new thinking. We invite you to visit this section time and again for our various publications. DDB will be providing its proprietary Yellow Papers, research reports, surveys, and other intellectual capital to further the debate on business communications. We are also really interested in your thoughts - so let us know topics you are interested in and we will do our best to be insightful, relevant, and valuable. Enjoy!

Please check back regularly, as more Yellow Papers will become available soon.

Press Archive

2007-08-28T19:33:24Z

Press Releases - Archive

How We Do It

2007-08-28T18:09:32Z

How We Do It Before we describe "how we do it", it might be an idea to tell you what the "it" is. The "it" is the creative generation and execution of ideas that change the way people think about brands. Sounds simple, right? At the core it is, because marketing and communications always ask three key questions:

What do we have that is unique?
Who specifically would be interested in it?
What are the most effective ways of getting our story to that specific audience?

These questions have guided the majority of marketing decisions and will continue to. But this tidy situation has been complicated by big changes we are seeing in communications. Some of these include:

More power to consumers as they become more sophisticated and use the latest advances in communication technology
Something known as 'media fragmentation' but can more simply be described as increased consumer choice for how to receive and interact with information
Brand as a total experience versus brand as a narrowly defined product or service
Positioning brands to compete by engaging the consumer emotionally instead of talking only about tangible benefits
Questioning the need to be 100% consistent with a brand when the consumers who buy it are so diverse
How and what to measure to make sure that communications are paying off

All of this represents an aggressive evolution in marketing (note that we fall short of calling it a "revolution"). This now leads us to the point of this whole section on our fabulous website: How We Do It. And we do not want to shock you here, so prepare yourself. The simple fact is - there is no one way to do it. How can you template a process when no two brands are alike, no two clients are alike, and no two consumers are alike? At DDB we are guided by playbooks, not rule books. Rigid methodologies minimize creativity. Paint-by-numbers gets you the same painting every time. That is not to say we do not have tried and true approaches to building and growing world class brands - we do. We must have them to have been in the business this long, to be recognized so much for our work, to have had such an impact on our clients' businesses, and to have made so many contributions to the industry. Usually at this point, a company like ours would try to impress you with neat words, awe-inspiring acronyms, and complicated, colorful, circular graphics to describe the proprietary way we work. Well, we are sorry to disappoint. We would rather you cruise the rest of this site and take a look at examples of our work, peruse some of our thinking, participate in our debates and discussions - basically get to know who we are. If you feel comfortable with us - get in touch. Nine times out of ten, companies like ours are chosen as partners based on chemistry. So we should meet and see how the first date goes. Tell us your challenges and opportunities: we love to solve complex business problems, take away your worries, and have a lot of fun doing it. And we guarantee, at some point, you will be shown our complicated, colorful, circular graphics.

Presskit

2007-08-28T16:23:24Z

Press Kit Want to know a little about us? Please check out our press kit, which contains historical information, company facts and biographies of key executives. Feel free to contact us anytime.

DDB Press Kit

E-Prints DDB Worldwide CEO Chuck Brymer talks about Swarm and Influence in the following three pieces from Advertising Age and Adweek.

Advertising Age - Can DDB Morph Into a "Swarm Communications" Shop?

Advertising Age - Trends To Watch in 2008 Advertising Age Book of Tens Featuring Chuck Brymer

After 18 months at the helm of DDB Worldwide, Chuck Brymer is betting that an agency known for interrupting consumers with splashy creative like Bud's "Wassup?" campaign can learn to speak the much more delicate language of community... (read more)

Adweek - Chuck Brymer - Art & Commerce: The Birds And The Bees.

The next time you're at the beach take a look at how the flocks of gulls move as one. The birds don't have a leader. No other bird is telling them what to do. Instead, they are paying close attention to the birds next to them in order to fly in one precise, coordinated movement. This action is referred to as swarm theory. Hundreds, even thousands of birds, moving independently as one... (read more)

DDB Cares

2007-08-16T17:25:20Z

DDB Cares Big hearts and big ideas are a great combination. At DDB we give back through three areas of focus. We support the next generation through our Talent programs - sponsoring events, funding scholarships, offering internships and more. DDB is also committed to positive change for our environment through Green initiatives (see our blog!). And lastly, our 200+ offices work within their local communities to have impact on relevant issues and opportunities. We have showcased just a few of our Giving stories to give you a sense of what we care about.

Awards

2007-08-16T14:19:59Z

Why we believe in awards DDB was founded on the belief that creativity is the most powerful force in business. Creativity is in our DNA. It is the most important contribution we can make to our clients' success. Consistently ranking among the most-awarded networks confirms our claim to worldwide creative leadership. But winning awards also makes us feel good. It makes our clients feel good too. And when we feel good, we work better. Check out our recent winners at the industry's top shows.

DDB is very proud of the recognition we have received for our work, both in terms of creativity and the effectiveness of our communications. The Effie Awards we have received for marketing effectiveness are possibly the most objective measure of results and our track record is impressive. Over the last 15 years, DDB has won over 90 Effies, 17 in the past two years alone. In 2006, DDB London was also named Effectiveness Agency of the Year by the IPA in the UK, one of the most rigorous effectiveness competitions in the world. The creative accolades we have received are equally impressive. Cannes recognized DDB for the most Grand Prix awards in the 50 years of International Advertising Festival, an acknowledgment of the agency's notable creative achievements, which have also included:

1988 - 2007 Most Cannes awards of any agency worldwide
1998 DDB receives Advertising Age's first Global Network of the Year
1998 DDB receives Clios' first Agency Network of the Year award
1999 Cannes names Volkswagen "Snowplow" best commercial ever
2003 DDB named Global Agency of the Year by both Ad Age and Adweek
2004 Gunn Report names DDB Most Awarded Agency Network in the World
2004 DDB named Global Agency of the Year by Adweek
2005 Adweek names Tribal DDB Interactive Agency of the Year
2005 & 2006 Gunn Report names DDB World's Top Network in Europe
2006 Creativity magazine ranks DDB number one of agency networks
2006 Tribal DDB most Awarded Digital Agency at the IPA Effectiveness Awards
2006 Ad Age names Philips Norelco, Shaveeverywhere.com Digital Campaign of the Year

In its 1999 Advertising Century edition, Advertising Age named our founder, Bill Bernbach, "the single most influential creative force in advertising history..." and the "...hands down winner for devising the creative yardstick by which most advertising today is measured." Among the 100 top executives who have shaped the course of advertising during the twentieth century, Bill Bernbach was number one, according to Advertising Age. Also on the list were DDB's Keith Reinhard, Helmut Krone, Bob Gage and Phyllis Robinson.

Bill Bernbach said

2007-08-14T18:19:46Z

Bill Bernbach, the legendary founder of Doyle Dane Bernbach, ignited the creative revolution and changed the world of communications and business forever. He was a philosopher, a scientist, a humanitarian. And his influence was felt well beyond the world of advertising. As our industry faces a new creative revolution, Bernbach's ideas and keen insights into human nature may be more relevant than ever. His timeless words have inspired thousands of creative men and women around the world. They have the power to inspire many more.

Download PDF of Bill Bernbach's quotes.

Contacts

2007-08-14T17:36:42Z

Get in Touch
New Business Inquiries Cleve Langton 212-415-3121 Cleve.Langton@ddb.com Media Inquiries Pat Sloan 212-415-2109 Pat.Sloan@ddb.com Corporate Inquiries Jeff Swystun 212-415-2186 Jeff.Swystun@ddb.com		E-mail your inquiry here – we will make sure it gets to the right place. Check back for full office listings.

Careers

2007-08-14T17:35:23Z

Careers We need each other. DDB is only as good as the people it employs. You need a place where your ideas are heard, take shape, and have impact. Together we can change how people think about brands. Powerful stuff? You bet - it is also fun, challenging, and important. We are looking for people who fit but who do not conform. You are bright, curious, passionate and ready to change the world. We need each other. Are you ready to make change and be changed?

Culture

2007-08-14T17:30:24Z

Culture People The people at DDB represent a worldwide collection of talent, cultures and ideas united by the power of creativity. Over the years we have grown to over 14,000 people in nearly 100 countries, but despite this size, we share a collective personality. We are all passionate for our work and pursue excellence in all that we do. Last, but not least, (we think), we are fun to be with. Values Our roots in creativity and humanity have developed a culture that inspires powerful creative collaboration across borders, across disciplines and with clients, generating better ideas and better results. We love to blow people away with our ideas. Talent Talent is the most important resource of a creative organization. Talent is rare, hard to identify, and tough to leverage in its raw state. To realize the potential of our people, DDB is committed to growing talent and ideas, investing in educational programs like Catalyst and recruiting people who fit, but do not conform. Catalyst Catalyst is the unique way we educate and grow the people of DDB and our partner companies. Catalyst enables employees from around the world to learn from each other, to share vast experiences and expertise, as well as to draw from external resources. Catalyst offers a network-wide intranet, proprietary courses, seminars and round-tables. Most courses are authored, shaped and taught by our own thought leaders. We have found that case-based learning, applied to real client opportunities, is the most effective approach. Our current course topics embrace leadership, business and brands, creativity, strategic planning and personal growth.

Roots

2007-08-14T17:15:36Z

Roots Where We Come From In 1949, three enterprising gentlemen, Bill Bernbach, Ned Doyle and
Maxwell Dane gave the advertising industry a wake-up call. They introduced a new approach to marketing that relied on insight into human nature, respect for the consumer, and the power of creativity. In short, they said: Let's stop talking at people and let's start conversations that lead to action. This heritage is a unique strength that continually tells us who we are, what we believe and how we should behave. It inspires us to continually challenge standard convention. From Bill Bernbach to Keith Reinhard to the present generation of DDB leaders, we are continuing the revolution. Ideas that Drive Us Ideas are the fuel of DDB. Throughout our evolution we have been guided by a series of relevant and related ideas.

Creativity Is The Most Powerful Force In Business
DDB's approach is based on a more collaborative and productive relationship with our clients and partners to find the hidden potential of people, brands and business.
Insight into Human Nature We believe that great ideas are generated by the ability to respond creatively to keen insights. One good idea can propel brand for years. At DDB we are looking for insights that incite.
Respect for the Customer DDB was way ahead of the curve when we recognized that brands are in the hands of consumers, not brand managers. Nothing could be more important and relevant today, proving that great ideas endure.
Respect for Our World As communicators DDB is in a position to use our creativity as a force for good. As Bill Bernbach so eloquently put it, "All of us who professionally use the mass media are the shapers of society. We can vulgarize that society. We can brutalize it. Or we can help lift it onto a higher level." Click to learn more about Bill Bernbach.
Individual Freedom Creativity is freedom of expression. At DDB, we believe that to attract the best talent, we must offer an inspiring environment that encourages individual freedom and growth. This idea was critical at the inception of DDB and remains so today. Keith Reinhard took this a step further with the Four Freedoms. They are not just feel-good philosophy. They are good business practice. - Freedom from fear - Freedom to fail - Freedom from chaos - Freedom to be

Download DDB's Four Freedoms