Alma DDB Uncovers the Secret of Why Latin Women Are Happier
Miami-based agency Alma has penned a study that looks at how Hispanic women define success in ways that leave them more satisfied with their lives.
The nine-page Yellow Paper, titled “Can a Latina Have It All?” springs from proprietary research the agency conducted on Hispanic women in several major U.S. cities. As household decision-makers and trend leaders, Latin women are the latest demographic to set marketing pulses racing.
The paper is the latest in a series of analyses conducted by Alma into the complex and evolving U.S. Hispanic culture, and an effort to provide thought leadership to the growing industry attempting to engage them.
Some of the agency’s previous Yellow Papers include Fusionistas Always in Sync, New State of America Part 1 and Part 2 and a Brave New World of Consumidores, providing deep insights into the Latino culture in the U.S.