On March 8, DDB Worldwide Chairman Emeritus Keith Reinhard delivered the keynote address for Swiss Marketing Day 2016 in Lucerne, Switzerland. The speech, entitled “The Magic of the Story,” encapsulated the theme for this year’s conference: storytelling.
Keith’s speech reflected the industry’s need for inspiring stories in the industry. The power of a good story is necessary to create compelling advertising and to retain consumers for a brand. Keith began the day of storytelling-related programming by emphasizing this message and encouraging others to never forget the magic of story.
Swiss Marketing Day is an annual conference to showcase the latest in advertising and marketing thought leadership. To learn more, and to see the full agenda of this year’s conference, click here.