Alma DDB Wins AAF Mosaic Award
Alma DDB has won its first AAF Mosaic Award in the Multiethnic Media Usage Category for their Visit Florida campaign. The campaign targeted seven key markets in its attempt to increase travel to Florida for 2012 with emphasis on the African American and Hispanic markets.
A resounding success, the campaign, which ran from July 2011 through June 2012, boasted a 2.4 % increase over the same period in 2011 with 23.4 million visitors to the state. The Visit Florida website
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