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Dairy Farmers of Canada Encourages You To “Pour A Tall Cold One”

New campaign portrays milk as being desired and craved in an unexpected light

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Today, Dairy Farmers of Canada (DFC) launches a refreshing new campaign that encourages consumers to grab a cold glass of Canadian quality milk and take a sip.  The new campaign is part of a communications strategy to halt the decline of milk sales, by embracing the true consumer and their perception that ‘milk is just milk’.

Guest Author DDB Worldwide

Posted February 14, 2017 at 9:58pm

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