“The artist defines creativity; the audience defines effectiveness. Therefore, to be creative, study art. To be effective, study the audience. To be both, study how the audience responds to the art.” –Keith Reinhard
In the latest installment of their Inspiration Series, the Ad Club and ANDY Awards sat down with DDB Worldwide’s in-house legend Keith Reinhard, Chairman Emeritus, to discuss all things creativity.
In the video interview, available to watch below, Keith tells the story of his beginnings in the advertising world – from his small farming community in northeastern Indiana all the way to Madison Avenue. He talks about some of his career highlights, including the creation of such groundbreaking work as the classic “You Deserve a Break Today” tagline for McDonald’s. He then discusses his creative inspirations such as Paul Harper and Duke Ellington, his role as one of the architects of the Omnicom merger, the creation of his Any Wednesday series, and the importance of holding on to the philosophies of Bill Bernbach.
Throughout their Inspiration Series, the Ad Club and ANDY Awards has interviewed such ad legends as Sir John Hegarty and Lee Clow, both of whom site DDB as a major source of inspiration for the industry and a pioneering agency in modern advertising. After watching Keith Reinhard tell the journey of his creative life, it becomes abundantly clear that Keith is the living embodiment of the DDB and Bernbach spirit.