The holidays are a popular time to get involved and give back, but when the decorations come down and the season of giving ends, there are still people in need in the community.
As a way to remind people that the season of giving never ends and highlight the importance of giving back regardless of the time of the year, State Farm and DDB Chicago have created a post-holiday initiative to drive awareness of the continued need to stay involved.
This sentiment is conveyed through “Don’t You,” a film created by State Farm’s creative agency DDB Chicago. In one seamless camera movement, the creative tells a story that emphasizes the need for volunteers year-round.
Watch “Don’t You” here.