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DDB Latina Creates Language of Influence Guide

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DDB Latina has created a guide for maximizing the influence of brands. According to their findings, a brand is influential when it is able to establish a deep relationship with people and has the capability to constantly attract audiences. Today’s marketing professionals and communications companies should ask themselves four questions in order to determine their strategy and driving force, as outlined in the guide. Solving these questions is one clear way of setting apart truly influential brands that will differentiate from those which may be large and popular, but that get lost in the highly competitive world where business models challenge traditional categories and place them at risk every day.

 

Guest Author DDB Worldwide

Posted August 4, 2016 at 2:05pm

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