DDB Life Style Study – Back to School

As the nation’s school-age children gear up to head back to school, we offer some attitudes from US parents about school, homework and the time of year. While the kids might be sad to have their vacations end, the majority of parents are happy to get their households back into a routine. While Moms are more likely than Dads to be counting the days before the kids are back in school, they are definitely more sympathetic than Dads when it comes to the length of the school day, school year, and amount of homework their kids have each night. Age of parents and age of children do not appear to have any impact on these attitudes.

Melody Wolff Associate Director of Corporate communications DDB US

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