Our Czech agency teamed up with photographer Tomáš Třeštík for the ‘McCafé Stories’ series. Since going for coffee is such a unifying element in people’s lives, stories about it became the main inspiration for the new McCafé campaign from DDB Prague.
With people communicating through visual means nowadays, rather than only by means of spoken or written communication, the agency approached photographer Tomáš Třeštík for this project, creating a unique gallery of original works, capturing various coffee snapshots in his photographs – ‘McCafé Stories.’ The collection was followed by a short film campaign, with scope for outdoor visuals and activations that can be extended to include photos taken by the general public.
Tomáš is a well-known photographer. Having studied photography at the Film and TV School of the Academy of Performing Arts in Prague (FAMU), he makes his living capturing everyday stories. His photography tries to depict everyday life, what it is about, and how it changes.