Today’s businesses need to stay relevant if they want to survive, especially when technology is moving at such a pace. So quickly in fact that the “generation gap” between 12 year olds and older teens has become vast. To demonstrate this DDB South Africa created a series of TVCs that show teens talking as if they grew up in a different era compared to their 12 year-old counterparts who are merely a few years younger. They reminisce about their past and how they used technology whilst watching these digital natives interact with the latest apps and devices. The fact is that in the past few years technology has advanced so much that the kids of today shop differently, learn differently and communicate differently. And if big business wants to keep up with them, they need to adapt, because today they’re kids, but tomorrow they’re customers. Telkom and BCX will help businesses adapt – or fade from relevance.
On the back of the TVCs and to demonstrate how far behind many business leaders actually are when it comes to staying in touch with today’s digital natives, DDB South Africa also created a series of social experiments that asked them questions about certain trends and technologies. Their answers ranged from absurd to downright hilarious, but a point was proved.