DDB Worldwide was named runner-up for Network of the Year at the 2018 Spikes Asia Awards, held from 26 to 28 September in Singapore last week. The agency group’s strong performance was led by wins from DDB New Zealand, which was also awarded 2nd place as Asia-Pacific Agency of the Year, DDB Sydney, and DDB Mudra – each of which picked up a Glass Spike – The Award for Change celebrating culture-shifting creativity.
DDB took home a total of 36 Lions and 15 shortlisted entries. DDB New Zealand’s campaign work for Steinlager ‘Fight for Territory’ was awarded 2 Grand Prix, 3 Gold, 4 Silver, and 1 Bronze metals; Powerball Lotto ‘Armoured Truck’ hauled 2 Silver, and 1 Bronze awards; Netsafe’s ‘Re:Scam’ took home 2 Gold, 3 Silver, and 3 Bronze metals; and Speights ‘The Dance’ picked up 2 Silver awards. DDB Mudra’s StayFree ‘Project Free Period’ for client Johnson & Johnson was awarded 1 Glass Spike, 1 Gold and 5 Bronze awards. DDB Sydney’s campaign ‘The Matriarchs’ for Carefree under Johnson & Johnson was also awarded 1 Glass Spike, while its work for WestPac was awarded 5 bronze metals. Shortlisted entries included work submitted from DDB Singapore and Naga DDB Tribal.
Justin Mowday, CEO at DDB New Zealand, said “We’re incredibly proud of the result this year. To be ranked the number one agency in New Zealand and number two across Asia Pacific region is huge. It’s been a big year for us and I just want to acknowledge the incredibly talented and hardworking team behind these winning campaigns, and the fantastic clients who’ve taken the plunge with us to create powerful work that drives growth for their business.”
Network of the Year
2nd place DDB Worldwide
Asia-Pacific Agency of the Year
2nd place DDB New Zealand, Auckland, New Zealand
