As of July 1st, DDB’s influence on the advertising industry has been immortalized in the halls of the Smithsonian Museum. Founded in 1846, the Smithsonian is the world’s largest museum and research complex, consisting of 19 museums and galleries, the National Zoological Park, and nine research facilities.
“American Enterprise,” The Smithsonian’s National Museum of American History’s new permanent exhibit, is the first in-depth look at business history in America. An entire section of the exhibit highlights the advertising industry, tracing its influence and innovation back over 200 years to examine its pivotal role in the evolution of American business. The exhibit features three historic DDB ads as well as a photograph of founding father Bill Bernbach.
The exhibit aims to exemplify the lasting effects of the advertising industry on the “American legacy of innovation in business,” said co-coordinator of “American Enterprise” Kathleen Franz, PhD.
The spotlight this exhibit shines on DDB is a testament to the agency’s longstanding tradition of advertising excellence. Decades after its establishment, DDB may still have its roots firmly planted Madison Avenue, but its influence on American business practices can be felt around the world – and, now, viewed in the Smithsonian.
Photos courtesy of the National Museum of American History, American Enterprise exhibition.